Six Steps In Finding The Right Publicity Firm For Your Book
Guest Post by Irene Watson
You’ve written your book and published it. Now it’s time to promote it, however, promoting yourself can be a little bit trickier these days than in the past. It may seem that no matter what your genre is, there’s bound to be hundreds more writing about the same thing. Competition is definitely a mainstay in our society. So how do you stand out in a crowd of the nearly 400,000 books published yearly?
One proven method is finding someone who knows how to captivate the public’s attention; someone who has tried and proven techniques in marketing authors and their books. And that someone is a professional publicist or public relations company that specializes in the book publishing industry.
Hiring a publicist can take you and whatever it is that you are promoting to levels of success that you only dream about. However, the key is hiring the right person or group that will bring to the table talent, expertise and creativity that will enhance your image. You have to remember that you are the star, you already have what it takes to be nationally renowned; now what you need is an agency that has the resources to put together just the right advertising campaign to get you visible.
Either business or personal, life if full of success stories of how making the right choice produced the golden egg. But for every success story of how this publicist gained national recognition and worked wonders for an author’s image, or that publicist went above and beyond and monetary benefits were unimaginable, unfortunately, there are also horror stories with effects that could last a lifetime.
If you are reading this, the time has come in your publishing career when you’ve decided to take it to the next level and hire a professional publicist to help with your public image. To be sure that, in the end, you are telling one of the success stories and not a horror story, let’s take a look at some precautions:
§ Most important, have a clear idea of what your marketing and PR objectives are before you meet with potential publicists. Be firm, this is your book and your image; so don’t allow the publicist to dictate to you what your marketing goals are. By knowing what you want before you begin interviewing publicists will help you stay in control of the direction your partnership takes you in.
§ Don’t go at this alone; put together a team of supporters or professionals with your best interest at heart. Working with a team of supporters will allow you to see the publicist’s proposal or plan from many different points of view, and will ensure that there are no stones unturned.
§ It’s best that you have an established budget before you start interviewing publicists; you know exactly how much you can spend, and this will help in the selecting the right publicist and the right services.
§ Develop a timeline for this process, from selecting the publicist and how long you plan to work with them. Designing a time frame and setting benchmarks will keep you on track with your campaign. When developing the timeline, factor in minor roadblocks or setbacks; by doing this will allow you to stay on track even if something unforeseen happens. Also, don’t hurry this process; haste makes waste, and you don’t want your efforts to go to waste.
§ One way of knowing if you are working with a publicist that has integrity and your best interest in mind, is if the publicist recommends that you send your project/campaign out for bid. Bidding jobs is a very common practice and the agency that recommends this has great confidence in their product.
§ Another sign that a publicist that wants to exceed your expectations is by inquiring of previous efforts. A good publicist will want to know what you’ve done in the past, what worked and what didn’t.
By having expectations and a goal before you begin looking for a publicity firm, you will inherently improve your success of finding the right publicist. And finding the right publicist, you will enjoy the success of your campaign and national recognition.
Irene Watson is the Managing Editor of Reader Views, where avid readers can find reviews of recently published books as well as read interviews with authors. Her team also provides author publicity and a variety of other services specific to writing and publishing books.