What To Do Before Your Coffee Gets Cold

Guest Post by L. Drew Gerber

I think what’s made the biggest difference for me when it comes to success — whether it’s the success I’ve achieved through Wasabi Publicity, Publicity Results, PitchRate.com, or success in reaching personal goals — is that every day, I’m in action. I’ve made a personal commitment that every day, before my coffee gets cold, to do something that will move me one step closer to a goal. It may be something as simple as emailing a producer or deciding that today I’ll approach three new potential partners. This sets the tone of success for the day.

And my goal for today will be to teach you some science. Let’s talk about potential energy, kinetic energy and inertia. This’ll be short and to the point – I promise:

Potential Energy: We all know people that have huge potential, but they seem to be stuck. They’re smart, they have great ideas, but they never seem to take off. All their energy is stored, waiting, but for what?

Kinetic Energy: Then there’s those folks filled with kinetic energy, the energy of motion. They’re the Verbs, the action words in our lives. Truly successful people fall into this category, and have focused their energy toward achieving goals.

And lastly, there’s Inertia: The resistance of a body to change its state of motion. A body full of potential energy, waiting for something to make it go kinetic, will probably spend its life waiting. A body full of kinetic energy will keep moving towards it goals, achieve them and move on. It’s pretty obvious which camp is better to pitch your tent in.

Being in action every day — taking that step before my coffee turns cold — is what has made a difference for me and has put me in opportunity’s way to inch me forward. And it seems to have made a difference for my clients and students too.

About the Author: L. Drew Gerber is CEO of www.PublicityResults.com and creator of www.PitchRate.com, a free media tool that connects journalists, publicists, and experts. Gerber’s business practices and staffing innovations have been revered by PR Week, Good Morning America and the Christian Science Monitor. His companies handle international PR campaigns and his staff develops online press kits for authors, speakers and companies with Online PressKit 24/7, a technology he developed (www.PressKit247.com). Contact L. Drew Gerber at: AskDrew@PublicityResults.com or call him at 828-749-3548.



Posted on May 25, 2010, in Publicity & Writing, Writing & Publishing. Bookmark the permalink. Leave a comment.

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