Blogging: The New Journal
Guest post by Diana M. Raab
The art of being an author means that it is no longer enough to craft a compelling manuscript and submit to an agent or publisher. We are now told that no matter what the size of our publishing house we need to do our fair share of marketing. We must now be excellent promoters of their work and with this revolution comes the relatively new interface of the author blog.
Over the years, my journals have been a conglomeration of personal and impersonal— scribblings which sometimes lead to published work, but other times include lists of things to do and books to read. Now that some of my scribbles have gone public, I find myself a little more reflective. I try to keep my blog entries general enough so that those who are not authors will also find them stimulating, but those particularly interested in the writing life will gain some personal insight into their chosen field.
In general, there continues to be an intrigue and mystique associated with the writing life. I learned this while editing my last book, Writers and Their Notebooks (The University of South Carolina Press, 2010), and how fascinated readers are to hear about how the writer’s mind works. Even though we don’t get paid much, many people still say they would love to be a writer if they had time. In fact, yesterday I had lunch with a dear friend whose son asked her, “Mom, if you could be famous for anything what would it be?” She turned to him and in spite of working in a completely unrelated field, said, “I would want to be a famous writer.”
Surely everyone else’s grass looks greener, but if you love to read you probably would be proud to call yourself a writer. OK. I’m veering from the subject of blogging, but also making a point that there are different types of author blogs and it’s beauty is that it gives you a chance to ramble and muse. Alas, I have made a promise to my readers that my blog will never exceed 1000 words, and most often they hover around 700. Long blogs will loose readership. We simply all have too much to do.
Many authors already have blogs, but if you are considering one, here are some things you should know about the different types of blogs:
Daily Blog – Even though at first, this may seem like a wonderful idea because it inspires regular writing, these types of blogs are very difficult to maintain over a long period of time. The idea is that writing your blog should not be a chore, but something you actually look forward to doing. You also want to make them stimulating and interesting to read, unlike the journals you kept as a young child. In your first draft, you can start by writing, “Dear Diary,” and write from your heart, write about what really interests you and chances are it will also interest your readers. Then go back and cut what might not be interesting.
Weekly Blog – This is what I do, because a week’s time frame presents itself with enough material to filter through and find something captivating to write about. If nothing happened or sparked your interest in the past week, then write about something in the news which interests you. Write about what you’ve read. Write about a movie you saw.
Subject-directed blog – This is a good type of blog, particularly if you are a nonfiction writer who specializes in a particular topic, whether you’re a politician, scientist, activist, photographer, fashion designer, medical practitioner, painter or filmmaker. These types of blogs stir up the most controversy and will probably get the most comments.
Group Blogs – This is a good way to go if you are unable to make the commitment to a weekly blog. You might want to gather a group of authors together who write similar books and take turns blogging. If you choose this route, make sure you have a list of guidelines laid out in the beginning. In addition to my personal blog, I am a guest blogger and columnist on a few other blogs and I enjoy the occasional and refreshing nature of this arrangement. What makes a powerful blog? This is an important question because unlike diaries, there’s really no use for a blog without readership. I suppose we should ask our readers, but many of mine have told me that they were just thinking about the subject I blogged about, which I guess means that my blogs are very timely. So here are some tips I live by which might help you:
1 – Have your finger on the pulse on the times.
2 – Let your personality shine through. Readers are attracted to passion in writing.
3 – Write well and compelling text. Sometimes a good writer can make an uninteresting story or life sound very interesting. It’s all in the writing.
4 – Update regularly. My readers expect my entries on Monday.
5 – Stay ahead of yourself. Typically I am one week ahead, just in case and I cannot blog on a Monday, I always have an entry in the hopper.
And the best news of all, (before this blog entry gets too long), is once in a while we hear that blogs can sometimes lead to a book contract – now wouldn’t that be a perk?
Diana Raab is a memoirist, essayist, poet and author of seven books and editor of two essays collections, including the latest, Writers and Their Notebooks (2010) with an introduction by Phillip Lopate. She is a journaling advocate and teaches in UCLA Extension Writers’ Program and in various conferences around the country. Her forthcoming book, Healing With Words: A Writer’s Cancer Journey is forthcoming from Loving Healing Press in June 2010. Visit Diana Raab.