Social Networking – A Venue to Get “Hit On”
Guest Post by Irene Watson
For me, Social Networking was just taken to another level. I don’t know if I should run, cry, report, or be flattered.
I received a friend request with the following message:
l must confess, your profile has really captured my attention and i will love to share in the joy of your smile, in fact i want to get to know you if you don’t mind. Wow, I like your striking smile, could surely make an angel with broken wings go an extra mile. I miss being in love and after staying away from the love scene for long time due to reasons I will tell you later on as we get to know more about each other, I have finally decided to give love one last shot. You might be wondering why I am writing to you with distance between us. I am looking for my soul mate and I will look everywhere in the world for her. You have got the spark and smile and that’s the first thing I look for. I will be glad if we get to know each other and become friends. You never know we could become the next success story on here as good couples. If you like, you can reach me by messenger or email. Please let me know if you wanted to talk and I will share my info with you
Wow, I’m being “seeked out.” It’s obvious this man is on a mission but he didn’t read my profile – he just looked at my smile. If he would have glanced past the smile he would have found out I’m married and have been for 44 years. Certainly not in the place of looking for a soul mate. I have one and I’m not on the hunt for another one.
So, what do we get from this? What is the purpose of social media? For us, as authors, our purpose is to inform potential readers of our books and ultimately sell them. His is to find a soul mate. Each one of us has a different purpose.
Social media is the big buzz right now and everyone wants to jump on the bandwagon. Of course, why wouldn’t you? A video like the Old Spice commercial has brought in near nineteen million hits. On the surface it looks like the was an easy feat to attain but it’s far from that.
As social media marketing continues, it takes a lot more than to just post a video. And, it’s not as easy as setting up a profile on FaceBook, having Twitter, or posting your book video on YouTube and cross your fingers you’ll get viral success. You have to engage your network. People want to help and share. After all, social media has the word “social” in it. Answer questions, ask opinions, and share your thoughts and ideas. Potential readers need to get to know you first and certainly don’t want to be “tricked” or “pushed” into buying your book. Create credibility.
So, what all has this got to do the guy that wants to be my friend? Probably not much, except he was using a strategy of engaging me. (That’s just another way of saying he was hitting on me.)
What successful “engaging” strategies have you had?