More “Stuff” the Experts Don’t Tell You: Long Tail Keywords, Content and Titles
Guest Post by Irene Watson
Last week I talked about creating long tail keywords for your book site. Today, I’m continuing with a little more information for you. By now, some of the search engines should have spidered your site/pages and created an index using your long tail keywords so it’s possible you’ve seen an increase of visitors to your site. (I hope you are using Google Analytics for this!)
But, before I continue I want to address this question from a reader:
How do you implement the use of long tail keywords? My website uses WordPress so I’m not sure where to enter the long tail keywords.
Unfortunately many free programs don’t give you the option of adding keywords. But those that do will have instructions on how to do that. Go to your “help” section or contact their tech support for help.
Okay, so now that you have your long tail keywords created and in place it’s time to look at the content on your page. The keywords and search phrases must be in your content somewhere on the page. If you are using a blog as your site, (highly discouraged – a site and a blog should be separated) be sure your long tail keywords are in the titles of your entries.
It’s also important to keep your website active by changing content on a regular basis or adding pages. This alerts the search engines there is something new and they will stop by to index the pages. Be sure the changes are long tail keywords and the content is long tail keyword friendly. Yes, that means your homepage – don’t just leave it thinking you are done. You are never done with it!
As far as your blog goes, it’s important to at least post three times a week. This keeps the search engines actively stopping at your blog.
Okay, the next thing to do. Go to Google AdWords Keyword Tool and type in any one of your long tail key words and your website address. After you click search you will see some very interesting data. You will see how many monthly searches occur for those keywords and also how your competitors rank. My suggestion would be to optimize your site by creating new pages using the keywords your competitors use as well. Be sure the page has at least one keyword and a long tail phrase in the title of your page.
Another thing about competitors’ (other authors’ website selling the same genre) websites – find out how they get their traffic by visiting the site and analyzing their homepage and other pages by checking out the title and meta tags. And, by-the-way, “home” is not a good title for your site! I just cringe every time I see that! There are hundreds of thousands websites called “home” so why would you want to call yours that as well. Besides, who would search the word “home” and expect to land on your page? No one!
So, be sure your title is SEO friendly as well. For example, my personal site title is “Irene Watson – Rewriting Life Scripts – Transformational Recovery.” Remember last week I said my main keyword was recovery? Well, there it is in title, and, so is the title of my latest book. And, of course, being an author I put my name there too. My name is my brand.
These last two editorials were intended to help you drive more traffic to your book website, which of course nets potential sales. Effective growth and monetization on your site requires consistent search traffic. I encourage you to take time to maintain your websites – it’s no different than maintaining the vehicle you drive. Broken down websites are no different than broken down vehicles – they don’t get you very far.
Irene Watson is the Managing Editor of Reader Views, where avid readers can find reviews of recently published books as well as read interviews with authors. Her team also provides author publicity and a variety of other services specific to writing and publishing books.