Your Book Is Coming Out…Now What? – 5 Easy Things To Get You Started

Guest Post by Raquel Byrnes

I used to think that getting a publishing contract was the finish line. The publishing house takes care of the rest, right? This is wrong…so, so wrong. You as the author need to take the reins of your own book promotion. You know your product best after all. Who better to get others excited about it? But where do you begin?  Not to worry. 

Here are 5 easy things to get started on right away.

Educate yourself and make a plan. Read a marketing book and come up with a plan you intend to implement. I recommend The Frugal Book Promoter by Carolyn Howard-Johnson. Include a budget for yourself. Figure out how much you are willing to spend on printed goods like bookmarks or online ads.

Contact free magazines and local newspapers. Regional magazines often do reviews of local authors. Offer them an incentive such as a signed copy for a contest or a topical article. Does your novel touch on teenage bullying? Write from the position of a well-researched author. Then include a reference to your book in your bio or in the article. Don’t forget your website links!

Print up postcards and bookmarks. Use the bookmarks for libraries, coffee shops, and other venues willing to promote book signings by a local. They use them for ‘bag stuffers’ and on the counters. Send the postcards to all local bookstores. Follow them up with a call to the Community Relations/Media Coordinators. Visit if possible.

Have a blog tour. There are a number of sites that offer blog tours or blog carnivals. Get started on securing host blogs as soon as you have a release date. Start promoting and creating a buzz for this early on. Go with a theme and follow up with the blog host a few days before. Make sure they have what they need: picture of your book cover, links to your websites, picture of you.

Set up your account on Amazon’s Author Central. Include a link to your website and a trailer if you have it.  Make sure you have fully filled out the profile with all the information a reader might need to choose your book. A short bio and a professional headshot of yourself is good idea.

Writing the novel isn’t the end of the journey, but the good news is that there are a lot of ideas and strategies that we can use to make sure all our hard work ends in sales success. 

Raquel Byrnes writes inspirational romance with and edge-of-your-seat pace. Her first book in the Shades of Hope Series, Purple Knot, releases from White Rose later this year.  Visit her at or on her blog – Edge of Your Seat Romance at


Posted on April 13, 2011, in Publicity & Writing, Writing & Publishing. Bookmark the permalink. 3 Comments.

  1. Raquel:Thank you for your outstanding tips regarding promoting one's writing. I just wanted to add something that I just learned. Recently, I published my first book through CreateSpace. I knew that as part of the package I purchased that their staff would be sending out press releases to media outlets. Yesterday, I received an Excel spreadsheet containing a list of the outlets they contacted. Do you believe that the list contained 8,622 contacts? I was shocked. The list contained every television, radio, newspaper, and Internet outlet you could name. How could I ask for more? If you are marketing your book, I highly recommend CreateSpace. Best wishes to all.

  2. Thanks for the tip, Katie. Best of luck with your new release!Edge of Your Seat Romance

  3. How true your premise is! Unfortunately we seem to find this how the hard way.Thank you for the good tips and encouragement.

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