Promoting Books Through Amazon’s Author Central
Guest Post by Irene Watson
It has been brought to my attention that many authors aren’t aware that Amazon has a program called Author Central. If you don’t know about it, it’s time to get informed about the whole world behind the scenes of Amazon and take advantage of it.
So…what will it do for you? It’s another place to let potential buyers know about you and your books. You can create an author page that includes your bio, bibliography, author photo and feeds from your blog and your Twitter posts. You can add your book video and advertise events. And, you can even add Editorial Reviews. Considering Amazon has been removing reviews at a rampant pace because they accuse reviewers of not following their guidelines you are able to post excerpts from these reviews in the Editorial Reviews section.
But, there is more. You can get Sales Figures, Rank History, and if need be email or daytime phone support. Well, that’s what they say but I’ve heard recently from several authors that the responses haven’t been as good as in the past or none at all. Amazon, as I’m sure you are aware, is making some major changes in all areas which is causing bedlam internally and externally. Just go any forum and you’ll get the gist of it.
I really like the Sales Info because it gives me a good indication of where my specific books are sold and during what period. This is one simple way to track sales if I’ve done any particular promotions during that time. As with all Sales Info the information isn’t entirely accurate but it’s close enough to see what movement you’ve had on your book. This is also a place you can compare the sales records to the records your publisher sends you during royalty reporting. As well, if you have more than one book all the information is in one central place and you don’t have to go from book page to book page.
If you are wondering how potential readers will actually find your Author Page just go to a book listing on Amazon.com and click on author’s name (at the top, under the title and next to “author.”) This will take you to the Profile Page of the author.
Does this Author Page take place of a website? Definitely not! The specific information is only good for those that actually go to Amazon.com to find books and are inquisitive enough to read information about the author or watch a video. The page is not Search Engine Optimized and a Google search will not land the potential reader on the page. Nonetheless, it’s important to have your Profile Page updated and available to those that actually do shop Amazon.
Do you have any success stories to share due to using Author Central? Do you have anything encouraging to say to those that haven’t created their Profile Page yet?