Authors write – right?
Guest Post by Chris Hoole
One of the biggest discussions on one of the Indie writer communities I’m involved with right now is what an author is supposed to do once their book is ‘good to go’. They should just move on and write the next book, right? Traditional authors just keep writing, don’t they?
No, they don’t
Unless you’re lucky to have been somehow recognised as the next big thing, no matter how you reach your publishing dream, no matter how your creative writing is packaged to sell, you need to market.
There are five key areas right now, where authors need to have a presence, and maintain a presence, which, of course, cuts into your writing time. But it’s not necessarily all bad. If you work through this list at least three times weekly, you’ll find that your profile is raised, with ease in the writing community, and crucially, readers will find you easier too!
1) Twitter – don’t just tweet your links and talk about your stuff. Every author with a twitter feed should be sharing information from other people. If you look at it as shouting in the crowd, more voices shouting the same thing gives that ‘thing’ weight – so retweet interesting posts by other writers and those that inspire you.
2) Facebook – keeping a Facebook page, or turning on the ‘subscribe’ option that has recently been rolled out gives you an effortless way to work with the social media giant that is Facebook and gives your fans the opportunity to follow you. Though it’s possible to subscribe to Facebook profiles now, it’s still recommended that you keep a Facebook page. Regular updates are a must, but also, you need to ensure that you keep your page ‘clean’ – don’t let people post to your wall without your permission, or it’ll look like you’re not caring for your space.
3) Google+ – though it’s been tagged as a social media and identity service, Google+ is becoming a big player in the social media world. Many people, annoyed with Facebook and Twitter have moved over – and it might be a good idea to get in now. Even if you’re posting a little snippet a week, interacting over there is easy.
4) Your Blog and website – maintaining and posting to a blog will give your readers something to keep them waiting patiently, and maintain their interest. Remember to ensure that you’re maintaining interest in both the book you’re working on, and you as a wider writer – that way, people who might not be interested in the book straight off will still possibly read it.
5) Your ‘secret sauce’ – the final element is what you make of it – there’s that special thing that you do, whether its forum interactions, mailing lists or beyond that lets you look at your promotions and feel proud. Create a niche for yourself and run with it. Some writers guest blog, like I do, while others offer information on a site, or review or a dozen other ‘secret sauce’ elements. Be yourself!
Adding ‘secret sauce’ to his creative writing promotions, Chris Hoole knows the secret of copywriting success.