11 Ways to Get Others to Promote Your Book
Guest Post by Anita R. Paul
Advocates are wonderful. These are the people who know and like you and are more than willing to help you get where you want to be. When I first entered the world of business, the saying was, “It’s not what you know, it’s who you know.” Nowadays, the reality that up-and-coming professionals, entrepreneurs and authors are faced with is that, “It’s not who you know, it’s who know you!”
When you establish yourself as an expert with integrity, people are willing to support and refer you to their circles of influence. Oh sure, it’s always a good practice to be able to express who you are, what you know and why people should care … and not only that, but to talk about your book as a “must have”. The art of self-promotion is one that many must learn to do well. It’s an expression that is often confused with bragging, but is really much more than that. Successful self-promotion amounts to a delicate balance between knowing your stuff, sharing what you know and helping others.
Having others recommend you as a professional, an expert and a successful author — and having those same advocates recommend your book — is a goldmine of opportunity for published authors. This third-party endorsement is so valuable, in fact, that it is often difficult to place a dollar value on it. Which is why growing a solid, reliable base of advocates is so useful for authors.
Here are a few ways to grow and effectively utilize your advocate base:
- Get clear: You have to be clear about what you want, where you want to be and how others can help you get there.
- Ask: If you don’t ask, you don’t get. How will people know you need/want help and how to help you if you don’t ask? Be specific with what you ask and strategic with whom you ask.
- Give: People are more willing to help those who offer help first.
- Make it easy: Give your advocates content they can use. Provide wording for LinkedIn recommendations as well as Twitter, Facebook, blog and other social media posta. Sometimes advocates just need to have the words and they will be more than willing to pass it along to their connections. Also, provide your headshot, logo, bio, and other materials needed by advocates to mention you in their ezine, website, publicatin and other communications.
- Reward/Thank: Provide incentives to advocates who share your information. Something as simple as a handwritten thank-you card, gift card, free book or report, or even a reciprocal link or mention on your website, blog, ezine or social media sites would be appreciated. At the very least, simply say “thank you” to those who help you promote you and your book. These are two of the most appreciated words in any language.
- Network: Go where your advocates go. Meet them at the mixers, meetings and events they frequent. Here is where they can introduce you to their networks and share positive comments about you, your work and your book.
- Know your platform: What business or brand is your book designed to leverage? Know what that is and communicate it to your advocate. Do you want to be known as a life coach, a new-media artist, a social media expert or an environmental consultant? Tell your advocates so they can help promote your platform.
- Be good at what you do: Advocates like to recommend experts. Perform at the top of your game at all times. No one is perfect, so don’t even try to go there, but be and do your best, and you’ll be rewarded with positive recommendations.
- Form joint ventures: Create something new and interesting with others who have complementary books, products, services or businesses. Co-create a course, teleseminar, webinar, product or book. Exchange recommendations, cross promote your individual books, and work together to boost sales of your co-created products.
- Create partnerships: Connect and work with others within your industry. Here is where you couple with other companies and experts to provide your services to their clients and vice versa, and even package your products with theirs for increased visibility and sales.
- Offer an affiliate program: Reward fans followers, connections, networks, organizations and other advocates for recommending you. Set up an affiliate program that pays others to refer you and your products. These advocates become your informal sales force and drive customers directly to you.
You see how simple it can be to get others to promote you and your book. It usually doesn’t cost much (if anything). It’s all about being authentic, open and the kind of person with whom others get value from associating. What other ways have you discovered to maximize the value of advocates in your promotional activities?
Anita Paul, known as The Author’s Midwife, coaches aspiring authors to write a phenomenal book and helps current authors use their existing books to leverage their business. She is the author of Write Your Life: Create Your Ideal Life and the Book You’ve Been Wanting to Write, and is the creator of the Write Your Life program, through which she has created a dynamic system to Write Your Book in 90 Days or Less. She has owned The Write Image for 15 years, and has had her freelance articles featured in over 25 publications in the U.S. and Canada. Anita is also the host of “Book Your Success.” She can be reached at www.writeyourlife.net.