Do I need the Services Of A Publicist?

Guest Post by Stan Popovich

Successful authors sometimes have to make the decision whether or not to seek the services of a publicist. Here are a few things to think about before hiring a publicist.

What are my short and long term goals as an author?

What marketing techniques can I do on my own?

What would I want my publicist to do?

What is my monthly budget?

What kind of publicist do I want?

Is my publicist achieving my goals?

As an author, you should have some ideas on what your marketing goals are when it comes to your book. An author should also try to do some of his or own marketing instead of paying someone else to do it. This can save an author a lot of money. A rule of thumb is to hire a publicist to do the things that you can’t do on your own.

It is important to have some kind of budget before looking for a publicist.  It can be expensive to use the services of a publicist so it is important to have some idea of what you can afford. In addition, there are publicists for small business owners and there are publicists for large corporations. If you have a very small business, it would be best to hire someone who is more aware of your goals as a small business owner.   This can also help save you money in the long run.

Finally, monitor the results of your publicist on a monthly basis. If a few months go by and you don’t see any positive results, you might want to find somebody else.  Using the services of a publicist can get expensive and you don’t want to pay for something without getting anything in return.

There are many publicists available. Do your homework and find the publicist that can achieve your goals without breaking the bank. If you are not  sure if you need a publicist, then wait.  Spend your money on only those services that will help you achieve your book marketing goals.

Stan Popovich is the author of “A Layman’s Guide to Managing Fear Using Psychology, Christianity and Non Resistant Methods which is located at


Posted on September 7, 2012, in Publicity & Writing. Bookmark the permalink. Leave a comment.

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